Jiyeon Lee, culinarian, singer, composer is pleased to introduce her new line of designer chef bags. While in culinary school, Jiyeon realized that there was a real need for a more stylish, professional and practical knife bag for chefs, cooks and culinary students to transport their expensive tools. Jiyeon, a Seoul, Korea native, had an interesting beginning to her career as Korea's first teen idol. She began modeling at age 16 and became the number one pop singer of her generation. After nearly a decade and four successful pop-albums, Jiyeon decided to look for a new and creative career in the United States, and moved to Atlanta in 1999 to pursue her passion for the culinary world. After tasting success at an early age, Jiyeon jumped right into the restaurant business by owning and operating the popular cafeteria at the Buckhead Financial Center and designed the contemporary sushi bar ZUMA in Midtown Atlanta. Jiyeon's passion for perfection and knowledge for food, led her to enroll at Le Cordon Bleu College of Culinary Arts Atlanta where she could learn the art of French cooking. Miss Lee, as she became known, began volunteering at events and was soon approached by one of the faculty to try out for the ACF Atlanta Jr. Hot Food Team. After many hours of dedication and hard work, Jiyeon became a key member of the team and was valued for her delicate knife skills and pastry touch. The Atlanta Junior team won the Southeast Regional cook-off and proceeded to 2008 ACF National Competition in Las Vegas and received an overall Silver Medal. To her team’s surprise, they were spotlighted on the most popular Korean television show, The Never Ending Story, which follows Korean celebrities who have moved on to another successful career. Jiyeon is now actively marketing her bags at culinary schools and has signed on with The Cook’s Warehouse in Atlanta.

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